Revive and strengthen stressed hair with JOICO Defy Damage Protective Masque 150ml. This intensive deep-conditioning treatment is specially formulated to help protect hair from daily damage while delivering essential hydration, softness and shine.

Designed for hair exposed to heat styling, colouring and environmental stressors, the rich yet lightweight formula helps improve hair resilience, reduce the appearance of damage and enhance manageability. Hair feels smoother, stronger and healthier-looking after every use.

Suitable for all hair types, including colour-treated hair, JOICO Defy Damage Protective Masque provides professional salon-quality care to help maintain beautiful, vibrant and healthy-looking hair.

Key Benefits

• Deeply nourishes and hydrates hair
• Helps strengthen against breakage
• Supports protection from daily damage
• Improves softness and manageability
• Enhances shine and smoothness
• Suitable for colour-treated hair
• Helps reduce the appearance of damage
• Professional salon-quality treatment.

How to Use

After shampooing, apply evenly to clean, damp hair. Leave on for 3–5 minutes, then rinse thoroughly. Use 1–2 times per week or as needed for intensive conditioning.

Refresh your hair and scalp with JOICO K-PAK Clarifying Shampoo 300ml, a professional deep-cleansing shampoo designed to remove product buildup, excess oil, hard water minerals and environmental impurities.

This powerful yet gentle clarifying formula helps restore hair’s natural freshness without leaving it feeling stripped or dry. Ideal for preparing hair before treatments, colouring services or regular conditioning routines, it leaves hair feeling clean, lightweight and revitalised.

Suitable for all hair types, JOICO K-PAK Clarifying Shampoo is especially beneficial for those who regularly use styling products, swim frequently or experience buildup from hard water and environmental pollutants.

Key Benefits

• Removes product buildup and residue
• Deeply cleanses hair and scalp
• Eliminates excess oil and impurities
• Helps remove hard water mineral deposits
• Leaves hair feeling fresh and lightweight
• Prepares hair for treatments and colouring services
• Suitable for all hair types
• Professional salon-quality formula.

How to Use

Apply to wet hair and massage into a rich lather. Leave on for 1–2 minutes if desired, then rinse thoroughly. Repeat if necessary. Follow with your favourite JOICO conditioner or treatment.

JOICO JoiFull Volumizing Shampoo – Fullness for Fine, Limp Hair:

Cleanse and build volume with body-boosting care.

Achieve full, bouncy hair that lasts all day with JOICO JoiFull Volumizing Shampoo. Specially designed for fine, limp, or flat hair, this lightweight cleanser removes excess oil and buildup while creating the perfect foundation for airy volume and lift.

Formulated with rice protein, bamboo extract, and lotus flower, JoiFull strengthens each strand, adds shine, and delivers long-lasting body without weighing hair down. Safe for color-treated hair and free from harsh sulfates, this shampoo helps boost thickness while maintaining softness and manageability.

🌟 Key Benefits:

• Gently cleanses and removes residue
• Builds instant volume and natural-looking lift
• Adds bounce, body, and shine
• Strengthens fine hair without stiffness
• Color-safe and sulfate-free

🌿 Key Ingredients:

• Rice Protein – Strengthens and thickens strands
• Bamboo Extract – Boosts structure and resilience
• Lotus Flower – Enhances shine and softness
• SmartRelease™ Technology – Time-released delivery of protective ingredients

How to Use: Apply to wet hair. Lather and rinse thoroughly. For best results, follow with JOICO JoiFull Volumizing Conditioner.

Revitalize dry, dehydrated hair with JOICO HydraSplash Hydrating Shampoo, a lightweight cleanser designed to deliver deep hydration without heaviness. Perfect for fine to medium hair, this gentle, sulfate-free formula removes impurities while infusing strands with lasting moisture, softness, and healthy shine.

Powered by coconut water, sea kelp, and smart release technology, HydraSplash nourishes from the inside out, restoring manageability and preventing future dryness. Hair is left feeling clean, smooth, and refreshed for up to 24 hours.

💡 Key Benefits:

• Gently cleanses without stripping natural oils
• Lightweight moisture is ideal for fine or dry hair
• Enhances softness, shine, and manageability
• Sulfate-free and safe for color-treated hair
• Powered by SmartRelease™ Technology for ongoing repair

Hero Ingredients:

• Coconut Water – Natural hydration without weight
• Sea Kelp – Rich in vitamins and minerals for resilience
• SmartRelease™ Technology – Time-released delivery of arginine, keratin, and rosehip oil

How to Use: Apply to wet hair, lather, and rinse thoroughly. Follow with JOICO HydraSplash Conditioner for best results.